In the face of rising inflation and global economic instability, a surprising trend is emerging: consumers are increasingly willing to pay more for products made in the USA. This paper explores the factors driving this shift, illuminating how domestic value is being reshaped by consumer preferences. Retail executives, policymakers, and small business owners stand at the forefront of this transformation, poised to make strategic decisions that could bolster the American economy.
The consumer landscape is witnessing a renaissance of American-made goods. Despite the tightening grip of inflation, a segment of the market is defying traditional price sensitivity in favor of domestically produced items. Unpacking this phenomenon reveals a complex interplay of motivations fueling a preference for homegrown products, which includes supporting local economies, ensuring environmental sustainability, and demanding superior quality.
Consumer ideology and political affiliation significantly influence shopping behaviors, which is especially pronounced among Republican and Libertarian consumers regarding the preference for American-made products. This group’s inclination stems from a deep-seated belief in supporting the national economy and promoting self-reliance and independence, principles highly regarded in both Republican and Libertarian viewpoints. They perceive purchasing domestically produced goods as a direct contribution to American job creation and economic stability, aligning with their broader political agendas of limiting reliance on foreign goods and bolstering national security. Furthermore, these consumers often view American-made products as embodying higher quality and safety standards, reflecting their values of excellence and accountability in production. This ideological alignment between political beliefs and consumer behavior showcases a powerful intersection where personal values directly impact economic activities.
Nick, Founder & CEO of Wiener Squad Media
Nick is the visionary founder and CEO of Wiener Squad Media, based in Orlando, FL, where he passionately supports Republican, Libertarian, and other conservative entrepreneurs in building and growing their businesses through effective website design and digital marketing strategies. With a strong background in marketing, Nick previously ran a successful marketing agency for 15 years that achieved seven-figure revenue before an unfortunate acquisition led to its closure. This experience fueled his resolve to create Wiener Squad Media, driven by a mission to provide outstanding digital marketing services tailored specifically for conservative-owned small businesses.
Holding a Master of Science in Marketing from Hawaii Pacific University (2003), Nick is currently furthering his education with an MBA to enhance his problem-solving skills and ensure that past challenges don’t repeat themselves. He firmly believes in the marathon approach to business growth, prioritizing sustainable practices over quick fixes like investor capital. Committed to employee welfare, Nick maintains a starting wage of $25 per hour for his staff and caps his own salary at $80,000 plus bonuses.
At Wiener Squad Media, our values are based on the Five Pillars of Giving – protecting the First and Second Amendments, Sanctity of Life, supporting our military, veteran, and first responder heroes, and making sure no shelter dog is left behind by finding each one a forever home. At Wiener Squad Media, we are not just about success but also about making a positive impact on society while achieving it.
Outside of work, Nick is an avid political activist who engages in discussions supporting conservative values. He volunteers at local animal shelters, participates in pet adoption events to help find all unwanted dogs a forever home. Committed to nurturing the next generation of entrepreneurs, Nick dedicates time to coaching and mentoring other aspiring conservative business owners, sharing his wealth of knowledge and experience in the industry.
In the current landscape of entrepreneurship and digital business, many companies are seduced by the allure and ease of “rented land” – third-party platforms upon which they build their customer base, market their products, and conduct sales. This thought leadership paper dives into the pitfalls of over-reliance on such rented platforms, illuminating the risks and advocating for a strategic lean towards owned land – resources and channels a company controls outright.
In a world propelled by instant gratification and rapid growth, “rented land” – commonly social media platforms, marketplaces, and third-party hosted services – provides a tempting launchpad for businesses seeking visibility and customer engagement without substantial initial investment. Platforms such as Instagram, Facebook, and Medium can offer fertile ground for growing a following.
However, building on rented land is a foundation fraught with uncertainty. The algorithm updates on platforms like Instagram in 2019, which shuffled the visibility and reach of content drastically, serve as cautionary tales for businesses heavily reliant on such volatile ecosystems.
Nick, Founder & CEO of Wiener Squad Media
Nick is the visionary founder and CEO of Wiener Squad Media, based in Orlando, FL, where he passionately supports Republican, Libertarian, and other conservative entrepreneurs in building and growing their businesses through effective website design and digital marketing strategies. With a strong background in marketing, Nick previously ran a successful marketing agency for 15 years that achieved seven-figure revenue before an unfortunate acquisition led to its closure. This experience fueled his resolve to create Wiener Squad Media, driven by a mission to provide outstanding digital marketing services tailored specifically for conservative-owned small businesses.
Holding a Master of Science in Marketing from Hawaii Pacific University (2003), Nick is currently furthering his education with an MBA to enhance his problem-solving skills and ensure that past challenges don’t repeat themselves. He firmly believes in the marathon approach to business growth, prioritizing sustainable practices over quick fixes like investor capital. Committed to employee welfare, Nick maintains a starting wage of $25 per hour for his staff and caps his own salary at $80,000 plus bonuses.
At Wiener Squad Media, our values are based on the Five Pillars of Giving – protecting the First and Second Amendments, Sanctity of Life, supporting our military, veteran, and first responder heroes, and making sure no shelter dog is left behind by finding each one a forever home. At Wiener Squad Media, we are not just about success but also about making a positive impact on society while achieving it.
Outside of work, Nick is an avid political activist who engages in discussions supporting conservative values. He volunteers at local animal shelters, participates in pet adoption events to help find all unwanted dogs a forever home. Committed to nurturing the next generation of entrepreneurs, Nick dedicates time to coaching and mentoring other aspiring conservative business owners, sharing his wealth of knowledge and experience in the industry.
In the rapidly-evolving marketplace, small businesses are constantly seeking strategies to establish their presence and make meaningful connections with customers. One technology that offers a competitive edge in achieving these objectives is marketing automation. This thought leadership paper explores how small businesses can harness the power of marketing automation to nurture leads, personalize customer experiences, and unlock growth.
Nick, Founder & CEO of Wiener Squad Media
Nick is the visionary founder and CEO of Wiener Squad Media, based in Orlando, FL, where he passionately supports Republican, Libertarian, and other conservative entrepreneurs in building and growing their businesses through effective website design and digital marketing strategies. With a strong background in marketing, Nick previously ran a successful marketing agency for 15 years that achieved seven-figure revenue before an unfortunate acquisition led to its closure. This experience fueled his resolve to create Wiener Squad Media, driven by a mission to provide outstanding digital marketing services tailored specifically for conservative-owned small businesses.
Holding a Master of Science in Marketing from Hawaii Pacific University (2003), Nick is currently furthering his education with an MBA to enhance his problem-solving skills and ensure that past challenges don’t repeat themselves. He firmly believes in the marathon approach to business growth, prioritizing sustainable practices over quick fixes like investor capital. Committed to employee welfare, Nick maintains a starting wage of $25 per hour for his staff and caps his own salary at $80,000 plus bonuses.
At Wiener Squad Media, our values are based on the Five Pillars of Giving – protecting the First and Second Amendments, Sanctity of Life, supporting our military, veteran, and first responder heroes, and making sure no shelter dog is left behind by finding each one a forever home. At Wiener Squad Media, we are not just about success but also about making a positive impact on society while achieving it.
Outside of work, Nick is an avid political activist who engages in discussions supporting conservative values. He volunteers at local animal shelters, participates in pet adoption events to help find all unwanted dogs a forever home. Committed to nurturing the next generation of entrepreneurs, Nick dedicates time to coaching and mentoring other aspiring conservative business owners, sharing his wealth of knowledge and experience in the industry.
Navigating the web hosting landscape can be an arduous process for small business owners and IT professionals. With myriad options available, it’s pivotal to make an informed decision that aligns with your business needs, both current and future. Among the various choices, Virtual Private Server (VPS) hosting and shared hosting are frequently considered by those looking to establish or enhance their online presence.
This article explores the compelling reasons why VPS hosting is often a superior choice over shared hosting for small businesses. We’ll draw insights from industry experts and credible sources like TechCrunch, Forbes, HostingAdvice, and Gartner to bring you a comprehensive understanding of why VPS hosting may be the optimal path for your entrepreneurial endeavors.
Nick, Founder & CEO of Wiener Squad Media
Nick is the visionary founder and CEO of Wiener Squad Media, based in Orlando, FL, where he passionately supports Republican, Libertarian, and other conservative entrepreneurs in building and growing their businesses through effective website design and digital marketing strategies. With a strong background in marketing, Nick previously ran a successful marketing agency for 15 years that achieved seven-figure revenue before an unfortunate acquisition led to its closure. This experience fueled his resolve to create Wiener Squad Media, driven by a mission to provide outstanding digital marketing services tailored specifically for conservative-owned small businesses.
Holding a Master of Science in Marketing from Hawaii Pacific University (2003), Nick is currently furthering his education with an MBA to enhance his problem-solving skills and ensure that past challenges don’t repeat themselves. He firmly believes in the marathon approach to business growth, prioritizing sustainable practices over quick fixes like investor capital. Committed to employee welfare, Nick maintains a starting wage of $25 per hour for his staff and caps his own salary at $80,000 plus bonuses.
At Wiener Squad Media, our values are based on the Five Pillars of Giving – protecting the First and Second Amendments, Sanctity of Life, supporting our military, veteran, and first responder heroes, and making sure no shelter dog is left behind by finding each one a forever home. At Wiener Squad Media, we are not just about success but also about making a positive impact on society while achieving it.
Outside of work, Nick is an avid political activist who engages in discussions supporting conservative values. He volunteers at local animal shelters, participates in pet adoption events to help find all unwanted dogs a forever home. Committed to nurturing the next generation of entrepreneurs, Nick dedicates time to coaching and mentoring other aspiring conservative business owners, sharing his wealth of knowledge and experience in the industry.
