The Impact of Political Affiliation on Consumer Buying Habits

The Impact of Political Affiliation on Consumer Buying Habits

May 21, 2024Posted inMarketingNo Comments

The influence of political affiliation on consumer buying habits are becoming increasingly apparent as of late, as more individuals lean towards brands and products that align with their own political beliefs.

This divide in consumer buying habits started during the pandemic of 2020 and is ramping up steam as of late with the push for made in the USA products and refusing to shop at large corporations like Walmart, Target, and now even Publix who have lost their way apparently. It has recently been documented that Democrats are more likely to shop at places like Starbucks and Target and less likely to shop at Walmart, whereas Republicans are more likely to shop at Chick-fil-A, Cracker Barrel, and your local farm for fresh farm raised beef and dairy. There is a growing segment of the United States population that will now only buy things that are made in the USA and are willing to pay more for it. 72 percent of respondents to a Retail Brew/Harris Poll survey has said they do seek out American made products often despite inflation fears (Newman, 2022) . This article explores how political views shape consumer buying habits and the impact it has on the market.

Answer the Phone: The Overlooked Key to Business Success

Answer the Phone: The Overlooked Key to Business Success

October 14, 2024Posted inarticlesNo Comments

How often have you reached out to a business only to be met with endless ringing and a voicemail prompt? Unfortunately, this scenario is increasingly common, signaling a concerning lapse in customer service. When a business consistently fails to answer calls, it suggests a lack of attention to customer needs. To bolster your customer service reputation, prioritize answering every call. Consider these strategies to ensure your phone lines are always open:

  1. Invest in a reliable call answering system that can handle multiple calls at once.
  2. Implement a structured process to ensure all calls are handled promptly and professionally.
  3. Train staff on effective communication and the importance of answering calls quickly.
  4. Use virtual assistants or call forwarding services during peak times.
  5. Regularly monitor and analyze call data to identify trends and areas for improvement.

Don’t let calls go to voicemail—be there for your customers.

In the digital age, where communication often takes place through emails, chatbots, and social media, it’s easy for businesses to overlook the simplest form of customer interaction—the phone call. Yet, failing to answer the phone can be a fatal misstep for businesses, particularly small enterprises striving to establish themselves in competitive markets. This thought leadership paper explores the critical importance of answering your business phone calls, its impact on consumer trust and loyalty, and offers practical solutions to ensure your business never misses a call again.

Revolutionize Your Home Savings with Solar Panel Investments: Get Your Free Solar Estimate Today

Revolutionize Your Home Savings with Solar Panel Investments: Get Your Free Solar Estimate Today

August 10, 2024Posted inarticlesNo Comments

Experience sustainable living with our tailored solar solutions, designed to fit your home’s energy needs. Benefit from expert installation using high-quality solar panels. Get your free solar estimate today and start reducing your carbon footprint and reducing your electric bills!

With the rising trend of renewable energy solutions, more homeowners than ever are considering solar panels as a viable investment. Whether you’re motivated by potential savings on energy bills or the desire to contribute to a more sustainable future, the decision to invest in solar panels is multifaceted. Before jumping on the solar bandwagon, it’s crucial to weigh the pros and cons to ensure that this investment aligns with your home and lifestyle needs.

Maximizing Reach and Engagement: The Role of Paid Advertising on Social Media

Maximizing Reach and Engagement: The Role of Paid Advertising on Social Media

June 19, 2024Posted inMarketingNo Comments

If you are like most small business owners who are using social media to promote your business, you are realizing that just posting regular social media posts is not getting you any traction. You create eye catching visuals. You create entertaining reels because they say video gets more engagement, but you still don’t get any traction. You add hashtags to your post to broaden your reach and still don’t get any traction. This is all because social media is a pay to play platform. If you want to increase your reach and engagement, then you have to be using paid ads. In this article, you will discover the power of paid advertising on social media and how it can take your online presence to the next level.