Building a Legacy, Not Just a Business: The Case Against Rented Land
In the current landscape of entrepreneurship and digital business, many companies are seduced by the allure and ease of “rented land” – third-party platforms upon which they build their customer base, market their products, and conduct sales. This thought leadership paper dives into the pitfalls of over-reliance on such rented platforms, illuminating the risks and advocating for a strategic lean towards owned land – resources and channels a company controls outright.
In a world propelled by instant gratification and rapid growth, “rented land” – commonly social media platforms, marketplaces, and third-party hosted services – provides a tempting launchpad for businesses seeking visibility and customer engagement without substantial initial investment. Platforms such as Instagram, Facebook, and Medium can offer fertile ground for growing a following.
However, building on rented land is a foundation fraught with uncertainty. The algorithm updates on platforms like Instagram in 2019, which shuffled the visibility and reach of content drastically, serve as cautionary tales for businesses heavily reliant on such volatile ecosystems.
Nick, Founder & CEO of Wiener Squad Media
Nick is the visionary founder and CEO of Wiener Squad Media, based in Orlando, FL, where he passionately supports Republican, Libertarian, and other conservative entrepreneurs in building and growing their businesses through effective website design and digital marketing strategies. With a strong background in marketing, Nick previously ran a successful marketing agency for 15 years that achieved seven-figure revenue before an unfortunate acquisition led to its closure. This experience fueled his resolve to create Wiener Squad Media, driven by a mission to provide outstanding digital marketing services tailored specifically for conservative-owned small businesses.
Holding a Master of Science in Marketing from Hawaii Pacific University (2003), Nick is currently furthering his education with an MBA to enhance his problem-solving skills and ensure that past challenges don’t repeat themselves. He firmly believes in the marathon approach to business growth, prioritizing sustainable practices over quick fixes like investor capital. Committed to employee welfare, Nick maintains a starting wage of $25 per hour for his staff and caps his own salary at $80,000 plus bonuses.
At Wiener Squad Media, our values are based on the Five Pillars of Giving – protecting the First and Second Amendments, Sanctity of Life, supporting our military, veteran, and first responder heroes, and making sure no shelter dog is left behind by finding each one a forever home. At Wiener Squad Media, we are not just about success but also about making a positive impact on society while achieving it.
Outside of work, Nick is an avid political activist who engages in discussions supporting conservative values. He volunteers at local animal shelters, participates in pet adoption events to help find all unwanted dogs a forever home. Committed to nurturing the next generation of entrepreneurs, Nick dedicates time to coaching and mentoring other aspiring conservative business owners, sharing his wealth of knowledge and experience in the industry.
